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AI for Business

OpenAI Launches Businesses in ChatGPT, Including Verified Business Agents

OpenAI is rolling out business profiles in ChatGPT. Verified Business Agents will let people chat with brands to do things like compare products.

11 Nov 20262 min readSource: OpenAI, TechCrunch, The Verge
AI FOR BUSINESS

OpenAI introduced Businesses in ChatGPT. Companies can manage their business information, get insights on how they show up, and turn interest into action. TechCrunch frames it as a push to make ChatGPT a stronger consumer discovery engine.

A key piece is verified "Business Agents" that represent a brand. They can help with things like comparison shopping. The features launch in beta, first for "eligible" e-commerce and online service businesses in the US.

Why it matters: ChatGPT is becoming a place where customers find businesses, so brands need to show up there.

What builders should know

  • The rollout is in beta and limited to eligible US businesses at first.
  • Businesses can see how they appear in ChatGPT.
  • Verified agents let a brand speak for itself inside the chat.

Sources: OpenAI · TechCrunch · The Verge